New collaboration further elevates INTERSPORT’s in-game presence in the EA SPORTS FC™ 26 game, set to launch worldwide on September 26th
INTERSPORT, a global leader in sporting goods retail, has reinforced its commitment to football through a partnership with EA SPORTS FC™ 26, which launches worldwide on September 26th.
This follows a successful collaboration with EA SPORTS FC™ 25 and underlines INTERSPORT’s ongoing strategy to connect and engage with a wide range of consumers and sport enthusiasts, in this case digitally native fans of the ‘beautiful game.’
The continued partnership will see INTERSPORT enhance its in-game brand presence for EA SPORTS FC™ 26. Players will have free access to an exclusive, custom-made INTERSPORT vanity kit collection with home and away jerseys from December, whilst the INTERSPORT name will be present on pitch side LED boards across both Football Ultimate Team ™ and Rush & Club modes. In addition, players will be able to spot the iconic INTERSPORT brand in the stands through its very own tifo display and on one of the stadium themes. To generate excitement around the new partnership, INTERSPORT is also running a global social giveaway competition for copies of the EA SPORTS FC™ 26 game on the INTERSPORT Instagram channel, whilst the football community will soon get to cast their votes on which away vanity kit will be launched onto the game.
Furthermore, EA SPORTS FC™ 26 branding and content will be present in INTERSPORT stores, with planned in-store activations and tournament competitions, as INTERSPORT continues to maximise its vast hyperlocal network of physical retail spaces at the heart of local communities. This includes via the creation of the INTERSPORT Football Store – the brand’s latest Category Specialist retail concept – which have opened this year in Greece, Türkiye and the Netherlands, with more European stores to come.
“At its core, INTERSPORT’s goal has always been to connect sport and community. Partnering again with EA SPORTS FC™ 26 ensures that the INTERSPORT brand remains at the heart of football culture and communities, bringing it even closer to fans in authentic and meaningful ways”, said Andy Hogg, General Manager, Global Brand and Marketing of INTERSPORT International Corporation. “With the biggest global celebration of football arriving again next summer, the passion for the sport will soon reach its peak. Our collaboration with EA SPORTS allows INTERSPORT to be part of that excitement and energy on an enormous scale, inspiring fans around the world to Make Football Their Game.”
The partnership is the latest investment from INTERSPORT into football, as the brand seeks to further its position as a multi-category leader and respond to its own ongoing category growth in the sport. As well as creating the INTERSPORT Football Store, the brand recently launched a new Women’s Football campaign with Adidas, celebrating the different ways in which players ‘Make Football Their Game’ and highlighting the power of our own personal experiences in developing passion for the sport.
Moreover, INTERSPORT continues to run the INTERSPORT Football Experience initiative, a pop-up event designed to give grassroots players an unforgettable experience and an opportunity to try out new products, whilst immersing themselves in their passion for football. These have been executed in collaboration with clubs such as Juventus, Ajax Amsterdam and AC Milan.ods retailers. Strong global partnerships with renowned sports brands, paired with a locally driven and community-connected retail network, ensure that INTERSPORT consistently delivers the best of sport to everyone.
As a multi-category and multi-brand specialist, INTERSPORT is committed to connecting everyone to the benefits of sport, health, and well-being, ensuring that they can enjoy and benefit from the joys of sport. INTERSPORT helps consumers find the support they need, whether it be equipment, expert advice, or connections to their local sporting community.
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