KJUS has welcomed professional Swiss freestyle skier Elias Ambuehl to its athlete team.
The Swiss sportswear brand, that specializes in innovative, high performance golf and ski apparel, will exclusively outfit Ambuehl for the next three years, starting immediately.
Considered as one of the best freeskiers in the world, the 25-year-old athlete was first introduced to freeskiing at age 12. Six years later he claimed his first medal at the Winter X Games, the annual extreme sports event held annually in Aspen Colorado, and the highlight of the freeskiing calendar.
Never a stranger to a challenge, in February 2017 in Arosa, Switzerland, Ambuehl broke the world record in switch (backward) skiing. With a record-breaking speed of 131.23 kph, Ambuehl succeeded in beating Norway’s Anders Backe’s record set in Vikersund in 2013.
Nico Serena, KJUS CEO, said: “Elias is an exceptionally talented athlete whose uncompromising attitude to his sport has resulted in a fantastic career. His passion for freeskiing is infectious. He is a master of not only seeking out adventure but bringing that adventure to life. Elias is a great fit for KJUS and we are thrilled to welcome him to our Athlete Team.”
Elias Ambuehl said: “To do what I love and to do it well I need gear that is going to help me push the boundaries. Gear that will give me the freedom I need to express myself. KJUS is that gear.”
Ambuehl joins a dedicated athlete team of highly-acclaimed ski ambassadors including legendary former downhill skier Didier Cuche, Austrian freerider Stefan Häusl, Argentinian freerider Lucas Swieykowski and of course Norway’s Lasse Kjus, one of the greatest downhill skiers of all time and KJUS’ co-founder.
