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Muc-Off partners with British Cycling and the Great Britain Cycling Team

Muc-Off today announce their partnership with British Cycling and the Great Britain Cycling Team until 2023. The global leader in bicycle care and maintenance has worked with British Cycling and the Great Britain Cycling Team in various capacities from Chain Optimisation for the previous two Olympic and Paralympic Games for Team GB as well as providing exclusive offers to registered British Cycling members over the past decade.

2021 sees the brand step up the partnership by becoming Official Supplier and Tribology, Lube and Chain Optimisation Supplier to British Cycling and the Great Britain Cycling Team. Muc-Off
aims to activate the partnership across every level supporting entry-level cyclists to elite Olympic and Paralympic contenders with their sporting journeys. “As a British-based business, it’s hugely exciting to partner with our national governing body for cycle sport.

This inclusivity lies at the heart of our company DNA and so to deepen our partnership with an organisation that actively encourages and facilitates people from all backgrounds, levels and disciplines to ride or race their bikes was an opportunity that we jumped at.” – Alex Trimnell, Muc-Off CEO.

As a brand, there’s a big focus on drivetrain optimisation. Muc-Off’s research and development team will work closely with the Great Britain Cycling Team in the run up to the Olympics, Paralympics and UCI World Championships to help maintain and increase the team’s world-class performance. “Muc-Off is a brilliant brand we’ve had a longstanding relationship with, so we already knew that their commitment to innovation and quality would be a natural fit for both our 147,000-strong membership base, as well as the Great Britain Cycling Team.

We’re acutely aware of the ongoing impact these uncertain times have had and is having on individuals, communities and businesses within cycling and beyond, so we are pleased to have some positive news to share as we strive to return with strength as soon as possible.” – Jamie Obank, British Cycling’s Chief Operating Officer.

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