ASICS Europe announces 14 per cent sales increase for first three quarters of 2015

According to the brand, sales of running footwear grew 15 per cent and women’s footwear rose 18 per cent.

Tennis apparel sales were up 41 per cent and ASICS Europe enjoyed a 16 per cent growth in tennis footwear sales.

Triple digit growth was attributed to ASICS Tiger, which was relaunched earlier this year with a range of running shoes originally produced in the 1990s.

The GEL-KAYANO EVO, a shoe that was launched in 1993, has seen the brand’s highest sell through to date at premium and lifestyle sports-fashion retailers.

Sweden, Norway, Denmark, France, Austria, Poland, Benelux and Russia all recorded double digit sales figures.

The UK, Germany and Italy all achieved single digit growth.

Sales in ASICS’ own retail stores increased by 26 per cent.

Alistair Cameron, CEO of ASICS Europe BV, says: “We’re extremely pleased with the fastest rate of growth we have posted for some years in the region.

“The sales acceleration of the ASICS Tiger brand is particularly pleasing as we look to connect with a younger audience.

“The 25th anniversary of the GEL-LYTE III series saw us launch a heritage collaboration with top industry opinion leaders such as Colette and Mita, which contributed to us tripling our lifestyle business with amazing sell through in Europe’s most premium locations.

“As we head into the final quarter of the year, ASICS will launch our best ever long distance running shoe.

“ASICS MetaRun has been three years in the making and will bring the latest innovations to a rapidly growing running market, ensuring we continue to cement ASICS as the leading performance running brand.”

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