Puma re-sign with the Royals

Puma has renewed its kit sponsorship of Reading FC. The new deal will see the brand supply team kit, replica kit and trainingwear for a further five years in its role as the club’s Official Sportswear Sponsor.

“This is exciting news for us and will continue to provide great exposure for Puma in football with an exciting Premiership club,” says Richard Callaway, teamsports marketing manager at Puma UK. “We are delighted to be the kit sponsor and are looking forward to continuing to work with the club and its fans through to the 2012-13 season.”

Says Pat Coyne, Reading’s commercial director: “We have had a long relationship with both Puma and Genesis [the exclusive licensee for football, rugby union and rugby league for Puma UK and Ireland] and have always been impressed with both the product quality and service.

“In our first season in the Barclays Premier League we sold a record number of replica shirts and we now look forward to developing the business further over the next five years.”

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