Synergy appointed as Under Armour UK’s retained PR Agency

Synergy, the award-winning international sports and entertainment marketing agency, has been appointed by Under Armour following a competitive pitch process, to grow and evolve the profile of the brand, products and sponsorships in the UK.

The appointment will see Synergy and Under Armour expand their partnership following a series of successful joint projects together in 2017, including creating a unique collaboration between grime artist Kano and Heavyweight World Champion Anthony Joshua to celebrate AJ’s stunning victory against Wladimir Klitschko.

Synergy will take over all press office activity and media facing responsibilities as well as supporting activations across Under Armour’s sponsorships, including Wasps, Southampton, Andy Murray, The Welsh Rugby Union and Anthony Joshua.

Tim Crow, CEO at Synergy, said: “Under Armour is one of the most exciting and innovative brands in the world, whose progressive approach mirrors our own, and we’re hugely looking forward to continuing our work with them.”

Paul Nugent, senior director, marketing, Under Armour Europe, added: “As Under Armour rapidly grows across the UK and Europe, we want to work with partners that can help us tell our incredible brand, product, athlete and team stories in the most disruptive way. Synergy has great credentials in sport and a shared passion for constantly pushing the boundaries in everything we do.”

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