SV Werder Bremen and the club’s kit supplier hummel have unveiled the new home shirt for the 2024/25 season.
The design of the new Werder Bremen 2024-25 home shirt incorporates the pattern of Bremen’s “Speckflagge,” capturing the city’s heart and soul. This design element bridges the club and the city and symbolizes the unity, passion, and togetherness seen at the Weserstadion week after week. Just as the stadium is located in the heart of the city, the club logo will be placed prominently in the center of the shirt.
“I’m delighted that, thanks to the excellent work of our partners at hummel, our new home shirt will allow us to highlight the close bond between the people of Bremen and SV Werder. I really like the integration of the Speckflagge and am looking forward to seeing the team play in this kit in front of the Weserstadion crowd for the first time,” said Klaus Filbry, CEO of Werder Bremen.
Morten Lund, Marketing Director at hummel, added, “Together with Werder Bremen, we’re incredibly proud to unveil the new 2024-25 home kit. This shirt goes beyond being just a piece of sportswear; it’s a heartfelt tribute to Bremen’s rich heritage and the resilient spirit of its people. By incorporating the iconic Speckflagge into the design, we aim to create a deep connection that resonates with both fans and players. We hope this shirt will not only inspire pride on the pitch but also in the hearts of everyone who calls Bremen home.”
SV Werdern Bremen will debut the new home shirt on Sunday, July 14th, in a friendly match against FC Verden 04 at the Stadion am Berliner Ring.
