Head Launches The New Radical Tennis Collection With Futuristic Campaign
Kennelbach/Austria, October 2015:
The Future is Radical. And it is already here.
Recommended by Andy Murray, the new HEAD Graphene XT Radical racquet series, launching together with a matching bag collection, draws attention through its youthful and dynamic design. Consumers will enjoy even more power and maneuverability thanks to the revolutionary Graphene XT Technology, making the Radical series the perfect choice for creative, versatile players.
The eye-catching Radical collection gives consumers a broad range of choices to match all of their tennis equipment from head to toe. It also underlines the focused attention of HEAD to holistic product development. The introduction of this new collection is accompanied by a futuristic digital campaign, which will launch at the end of October. With a unique soundtrack and the use of powerful photo and video content, consumers will be taken on a journey to the “radicalized” future of tennis.
The introduction of the revolutionary Graphene XT technology into the Radical series allows an even better distribution of weight from the shaft to the tip and grip, which results in more power and an improved energy transfer for a faster game. Of the six available models, the REV PRO and MPA models come with the innovative adaptive string pattern (ASP). It allows the player to exchange the grommets and choose between a 16/16 and a 16/19 string pattern for ultimate spin adaptability.
The Graphene XT Radical racquet series will come in six models (PRO, MP, MPA, REV PRO, S and LITE) to match the different playing levels of versatile players everywhere. Combined with the matching bag collection it will be available at selected retailers November 13, 2015. Tennis fans are able to complete the radical look with the corresponding apparel collection picking up the racquet’s eye-catching razzle-dazzle design (available as of January 2016). So beware; The future is coming – and it will be Radical.
Imagery courtesy of HEAD. Players may use different models to those shown.
