In a new brand campaign, Peak Performance reminds us that time is the most precious thing we have.
Most people spend a lot of their free time on empty experiences, treating time as if it is endless. Peak Performance challenges this unfulfilling time and urges people to live what they love. To live more.
The brand campaign LIVE MORE, which is launched with a one-minute movie, doesn’t promote a specific garment or category; it’s existential.
Jeanette Francke, Creative and Marketing Director at Peak Performance, said: “With Live More, we hope to make people stop and think, just for a second, on how they spend their free time. And then help them act. An active lifestyle is essential for our wellbeing and we know that being active, outdoors especially, can make magic for most souls.”
Travel guides, pre-season training, and tutorials Peak Performance wants to empower an active lifestyle starting with making it easier for people to get out there and go skiing.
By introducing a travel guide with 40 ski destinations, pre-season workout programs and technical tutorials, developed together with some of the best skiers in the world and staff living in places like Chamonix, Hokkaido and Whistler, Peak Performance hopes to inspire people to live more this winter by skiing.
The set of tools is intended to make the skiing experience more efficient, minimizing the time spent on planning and maximizing it on time well spent – to live what you love. To live more!
Jeanette Francke added: “We know where some of the best skiers in the world go skiing, where they stay and where they get the best local food. We know how to prepare physically to get the most out of your skiing and we have the professional tips on how to develop your skiing technique. So for this season we go beyond apparel to take responsibility for the whole skiing experience. From pre seasonal training to the après ski.”
The Live More campaign is now live.
Pre-season workout program, travel guides and ski tutorials will be shared on www.peakperformance.com
