Capsule Collection: Taking Swiss Engineering to the Hudson Valley, NY
Today, Swiss sportswear brand On and Sky High Farm Goods, the mission-led label, announce a multi-year partnership. They creatively join forces to explore the connection between people, nature, and agriculture. To mark the launch, On and Sky High Farm Goods present their first capsule collection. It is captured in a campaign by renowned photographer Ryan McGinley, spotlighting the Cloud 6 SHF.
Founded by artist Dan Colen, Sky High Farm is a nonprofit in New York State’s Hudson Valley. It is dedicated to creating pathways to food sovereignty and employs ecological farming practices. Sky High Farm Goods — a separate entity established by Colen and Daphne Seybold in partnership with Dover Street Market Paris — extends that message. They integrate this into the cultural dialogue through fashion, with a growing range of lifestyle and clothing products to drive revenue and awareness for the farm.
On and Sky High Farm Goods are united by a shared philosophy: the belief in the power of movement and creative expression. They act as catalysts for connection — to oneself, to the community, and the natural world around us.
“Sky High Farm Goods has profound admiration for On’s commitment to innovation and creativity to power a new approach to movement; this same ethos informs our founding – a new model for business intended to power the food equity work of nonprofit Sky High Farm. This partnership represents a new participatory framework for collaboration, one grounded in purpose, connection and action,” said Daphne Seybold, Co-Founder and CEO, Sky High Farm Goods.
Fusing Swiss-engineered design with Sky High Farm Good’s playful energy, the inaugural capsule collection furthers the mission of connecting people and nature. It does this by reintroducing the Cloud 6 as the style of choice for today’s creative generation. Available in agriculturally-inspired colors, the collaborative silhouette blends precision and creative expression in a single form. Accompanying the footwear are everyday staples that unite creativity and movement – the Studio Long-T SHF, All Day Cap SHF, and Merino Sock SHF.
Inspired by Ryan McGinley’s iconic photobook The Kids Were Alright, the campaign captures the energy of his era-defining work. It features a cast that connects Sky High Farm’s day-to-day team with friends of Sky High Farm Goods. Staying true to the thematic impetus of the collection and campaign, On and Sky High Farm Goods have also partnered with Ryan McGinley and IDEA Books on a limited-edition photo book. This book features exclusive imagery from the project. All proceeds from sales of the book will be donated to Sky High Farm.
Following the launch, On and Sky High Farm Goods will continue to expand the partnership through further design explorations. They will engage in community activations that celebrate creative freedom and a shared respect for the natural world.
“At On, we have always believed in the power of movement — that anything is possible when we move together, ” said Lucy Delacherois Day, Senior Director of Product Strategy. “Our partnership with Sky High Farm Goods is driven by shared creativity and purpose. By bringing our innovative design approach to everyday workwear staples, our aim is not just to create beautiful products but to inspire new ways of moving and connecting.”
The first On x Sky High Farm Goods capsule collection launches on November 6, 2025. Styles will be available online on on.com, skyhighfarmgoods.com, and Dover Street Markets globally.
