The deal will see the launch of a new global swim brand that has a focus on comfort and performance.
Innovative products aimed at a range of swimmers across the full swimming lifecycle have also been promised.
“Michael Phelps [pictured] is one of the select global icons in all of sports, while Bob Bowman is a true swimming mastermind,” Todd Mitchell, business line manager at Aqua Sphere, says.
“We are honoured to align our rich history of innovative aquatic technology and international distribution with their passion for the sport and commitment to share their knowledge and experiences with others in this collaborative line.
“Their positive impact and influence in the aquatics community transcends cultural borders and together we have an opportunity to inspire and educate consumers about the full lifestyle of swimming through a premier line complete with instructional context that will minimize the barrier to entry regardless of skill level.”
Phelps believes that with Aqua Sphere’s product design and development capabilities the partnership represents an opportunity to help make the sport more attractive.
