Ardblair Sports Importers, a leading distributor of outdoor brands, has partnered with the Ramblers, committing to a lasting collaboration.
Ardblair Sports Importers and the Ramblers are unified in championing inclusive access to the outdoors, along with the preservation of natural beauty in the UK’s beloved walking destinations.
This aligns with the value-driven and sustainability ethos held by Ardblair and its key brands, walking pole specialist LEKI and Italian footwear brand AKU.
The initiative seeks to raise awareness of the Ramblers’ crucial work in addressing disparities in access to the outdoors as well as educating the outdoor community on conservation and sustainability.
Chris King, Ardblair’s Head of Sales, said: “We are thrilled to collaborate with the Ramblers to make a positive impact on both our outdoor spaces and the communities that enjoy them. We are part of and identify with the outdoor community as a whole and proud to commit through investment in this worthy charity. This mission is a natural fit for LEKI and AKU who are keen advocates for acting responsibly with both brands holding strong sustainability credentials. By choosing LEKI and AKU products, our customers are not only investing in high-quality outdoor gear but also actively participating in a key initiative that supports the improved access to nature for all and environmental conservation.”
The principal objectives of the Partnership are as follows:
Fundraising to help the Ramblers increase access to nature and to improve and protect the places we all love to walk : Ardblair pledges to raise £5,000 within a year for the charity, starting from November 2023, through online sales of LEKI poles and AKU boots via www.leki.co.uk and www.aku.co.uk. Money from the sale of selected products from these two brands (listed below) will be donated to the charity. Funds raised will directly contribute to the Ramblers’ efforts to improve access to green spaces across England, Scotland, and Wales.
|Khumbu Lite AS
|Ultralight/Slope Original GTX
|Tribute II GTX
|Trekker Lite III GTX + wide version
|Makalu Lite AS
|Conero NBK GTX
|Makalu FX TA
|Rock DFS GTX
Carmen Spiers, Corporate Partnerships Manager at the Ramblers, said: “It is wonderful to have the support of Ardblair Sports Importers to help us raise money and awareness for the work of the Ramblers. We are excited to work with LEKI and AKU and thank them for helping us to open the way and remove barriers to access so that everyone can enjoy walking in green spaces.”