Arsenal extends partnership with KONAMI

Arsenal have extended their partnership with Konami Digital Entertainment B.V. This will see a continuation of their agreement which started in July 2017, and now extends into a long-term partnership from the 2022-23 season onwards.

This extension will see Arsenal feature as one of the core clubs in KONAMI’s title series eFootball. KONAMI will remain their Official Football Video Gaming Partner, with the club kits and Emirates Stadium featuring in eFootball as well as their squad having a full set of 3D scans for the ultimate translation between real life and virtual appearances.

KONAMI and eFootball branding will feature on the headrests of the seats in the home and away dugouts at Emirates Stadium. Arsenal will also continue to take part in eSports games including the eFootball Championship Pro.

Arsenal’s Chief Commercial Officer, Juliet Slot, said: “Konami’s eFootball™ provides a unique football experience. We’re proud to extend our partnership and give our supporters the opportunity to immerse themselves in an authentic Arsenal experience.

“Arsenal and Konami both aspire to be at the forefront of fan engagement. I’m excited for us to continue working together to strengthen our collaboration and take our partnership to a new level, building on our shared values and giving our supporters more great opportunities to connect with their club.”

Naoki Morita, Konami Digital Entertainment B.V.’s European President, said: “‘It is very exciting to be announcing an extension to such a successful partnership. Arsenal are a massive club and have been a core part of our partnership roster over the past few years.

“To have secured a long-term future that will include a multitude of commercial, image, and esports rights and activations is fantastic for KONAMI and for the eFootball™ series as it keeps growing, and we strive to set football free.”

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