Total Active Hub has announced a partnership with ASICS EMEA, supporting the sports company in bringing its Sound Mind, Sound Body purpose to life for employees across the region.
Through this collaboration, Total Active Hub provides its digital wellbeing platform to support inclusive, everyday movement across ASICS’ workforce. It is designed to encourage physical activity in ways that are accessible and flexible, while strengthening employee engagement and connection.
The partnership reflects a shared belief that movement plays a fundamental role in sustaining physical and mental wellbeing, performance and culture at work. Moreover, by embedding movement into day-to-day routines, the collaboration aims to move beyond traditional wellness initiatives. It also aims to create a consistent, inclusive approach that employees can engage with in ways that suit them.
“Leaders are increasingly recognising that wellbeing is not delivered through one-off initiatives, but through consistent environments that support people to move, connect and feel supported,” said Tony Eames, Founder of Total Active Hub. “This partnership with ASICS EMEA reflects a shared commitment to embedding movement into working culture in a way that is inclusive, measurable and sustainable.”
Katja Meeuwsen – Nass, HR VP at ASICS EMEA said: “At ASICS, we were founded on the belief that movement has the power to uplift both body and mind. Our name comes from the Latin phrase Anima Sana In Corpore Sano – a Sound Mind in a Sound Body – and that philosophy continues to guide everything we do today. By partnering with Total Active Hub, we’re making everyday movement more accessible, inclusive and rewarding for our employees across EMEA. We believe that when people move, they don’t just support their physical health – they also nurture their mental wellbeing.”
Early engagement across the programme suggests that combining movement with enhanced gamification, shared goals and meaningful purpose has the potential to drive strong participation. It also brings colleagues together across teams, functions and locations. As the initiative progresses throughout 2026, ASICS EMEA and Total Active Hub will continue to explore how movement can strengthen connection. Furthermore, they will support mental wellbeing and create a more engaged workforce at scale.
About Total Active Hub
Total Active Hub is a UK-based wellbeing technology company helping organisations embed inclusive, always-on movement into everyday working life. Its digital platform supports physical wellbeing, engagement and culture by making movement accessible to all employees. This is regardless of role, location or ability.
About ASICS
At ASICS, our five letters have meaning. ASICS is an acronym for Anima Sana In Corpore Sano or a Sound Mind in a Sound Body. And since our founding in 1949, our purpose has been to help people achieve a sound mind in a sound body.
Right from the very start, our founder, Kihachiro Onitsuka, saw that sport and movement had the power to lift spirits, project positivity, and propel people and whole communities forward. We still believe this.
And we believe our purpose is more relevant today than ever before. Stress and anxiety are at record levels, yet we know sport and movement can have a positive impact. Which is why we remain focused on supporting more people to move for positive mental wellness.
For more information about Total Active Hub, visit www.totalactivehub.com
