Body Rocket, the start-up set to produce the world’s first real-time aerodynamics device for cyclists and triathletes, has raised £551k through private funding to help propel its next phase of development.
This supplements the £470k Body Rocket was recently awarded as part of the UK Government’s Innovate Grant – a highly competitive grant allocated to some of the UK’s most innovative and high potential start-ups.
Body Rocket’s patented aero system directly measures drag force on the bike in real-time, allowing cyclists to get faster and enhance individual performance potential. With the new funding, Body Rocket is now in a strong position to accelerate its next phase of product development, software design, and athlete testing.
As part of this, a number of key hires will also see the start-up expand its team.
Eric DeGolier, Founder of Body Rocket’said: “We have successfully taken the concept of real-time aerodynamic drag from a lab-based environment and out into the real world with a working prototype. It’s no longer a concept, it’s a reality, and we couldn’t be more excited to start working with pro teams and athletes to elevate our testing and evolve our product design.
“The backing we have received so far has been astonishing – it’s really encouraging to see that people are so enthusiastic about real-time aerodynamics technology, and it just continues to validate the strength of our intellectual property and business plan.
“Real-time aerodynamic drag measurement isn’t currently available to cyclists in a day-to day situation, yet this kind of metric is critical to performance for cyclists at any level. We’re ready to change the future of cycling performance forever.”
