BUFF launches CoolNet UV+ for activated cooling

Swiss textile innovator HeiQ partners with BUFF on their new CoolNet UV+ fabric to stay dry and feel cool.

For 25 years, BUFF has premiered and innovated the tubular headwear category. Headquartered in Spain, the company was founded to keep the founder’s neck and head warm during his cross-country motorcycle rides. Today, BUFF continues its heritage of quality and reliability of multifunctional headwear. Just like the first product from BUFF in 1991, the new CoolNet UV+ was developed to keep customers safe and cool from the sun’s dangerous UV rays.

Today the fabric is a recycled performance polyester microfiber with HeiQ Smart Temp’s activated cooling technology to keep the wearer cool and comfortable. The fabric also includes UPF 50+ sun protection, offers a four-way ULTRA stretch weave and is 100 per cent seamless for the perfect fit. Marc Fitó, Innovation Manager at Original Buff, S.A, said: “With 25 years of improvements on our BUFF products, we are excited to partner with HeiQ on our CoolNet UV+ to allow our customers to Stay Dry and Feel Cool with this new line of multifunctional headwear.”

HeiQ Smart Temp is an intelligent thermoregulation technology. Cooling is activated by rising body temperature and deactivated once cooling is complete.

HeiQ Smart Temp keeps the wearer cooler, dryer and more comfortable.

Christian von Uthmann, HeiQ’s Chief Sales Officer, said: “HeiQ and BUFF have a shared vision of quality and reliability in our products. With the new CoolNet UV+ fabric, we are pleased that our HeiQ Smart Temp technology will allow the consumer to Stay Dry and Feel Cool.”

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