In a partnership with Glutebuilder, the world’s leading specialist in Glute training equipment, Escape Fitness has launched a dedicated Glute equipment range which kicks off with the introduction of the ESCAPE GLUTE BOX.
“As consumer interest in strength training continues to grow and more women enjoy the benefits, we are seeing a global increase in the demand for dedicated glute training equipment” explains Matthew Januszek, CEO, Escape Fitness.
“The Glutes are a major muscle group with the Gluteus Maximus being the largest muscle in the human body yet these muscles are often neglected in training regimes. Well-trained, well-functioning glutes protect knees, hips and the lower back from injury and provide the stabilization and power needed in many sports and everyday movements.
“In addition to the performance reasons for training the glutes, there is also a growing aesthetic focus on training the butt. Women in particular tend to place aesthetic value on a well sculptured derriere. Our feedback from gym operators is that as more women enter the free weight areas there is a growing demand for dedicated glute equipment.
“Combining the biomechanical design genius of Arturo Garcia López, Founder and CEO, Glutebuilder with Escape’s extensive expertise and experience designing training equipment and environments focused on functional and strength training plugs a huge gap in the market.”
The first introduction to Escape’s new range is the GLUTE BOX which offers an affordable, portable Glute training option that is at home in a functional training space as it is in a hotel guestroom or free weight area.
The hybrid box, with its patented angled design, creates the perfect surface for the performance of up to 30 Glute exercises.
Manufactured from a tough, durable synthetic material, tightly stretched over a dense foam interior then overlaid with a vinyl anti-slip top and bottom, this box, with its large training surface, is perfect as a standalone training aid or as a partner to a barbell or training bag.
The GLUTE BOX is supported by a comprehensive library of digital exercise demonstrations and workouts, ensuring users can optimise each piece of equipment. Content can be accessed via Escape’s MARS 2.0 touchscreen, a 24/7 digital coaching solution which can be mounted to an Octagon frame, XRACK or fixed to a wall.
Speaking about the collaboration, Arturo Garcia López says: “Escape Fitness designs and equips training venues around the world so this partnership enables Glutebuilder to extend its influence beyond what we would be able to achieve on our own. I am particularly excited to see the GLUTE RACK integrated into Escape’s modular Octagon frame range, creating a totally integrated solution. This is the first time our design has been adapted in this way and I’m excited to watch how the market responds.”
The GLUTE BOX kicks off a series of new glute product innovations, with the GLUTE RACK to follow later this year.
For more information on these and other Escape Fitness products, visit: escapefitness.com
