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February 2016 Issue of Sports Insight Is now available to download.

Click here to download.

Features
08 Market research
Focus on sports footwear and apparel

36 Boxercise
Adrian Hill talks to a pair of instructors who share a passion for it

42 Badminton
The sport has a participation problem in the country responsible for its creation

46 Socks that stand out
The novelty sports sock is in demand and no brand delivers a better product than Hingly socks

50 Wholesale success
Using a wholesaler to distribute products can provide benefits for both retailers and brands

58 Tim Benjamin
The former 400m athlete is now the driving force behind The Fitness Space

32 Cut out the middle man
The benefits of an effective direct sales strategy

54 Marketing mix
Why you should sponsor your local team

62 Social media advertising
Top tips from an internet expert Features

08 Market research
Focus on sports footwear and apparel

36 Boxercise
Adrian Hill talks to a pair of instructors who share a passion for it

42 Badminton
The sport has a participation problem in the country responsible for its creation

46 Socks that stand out
The novelty sports sock is in demand and no brand delivers a better product than Hingly socks

50 Wholesale success
Using a wholesaler to distribute products can provide benefits for both retailers and brands

58 Tim Benjamin
The former 400m athlete is now the driving force behind The Fitness Space

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