Isbjörn of Sweden sets bold targets on road to achieve Net Zero ambition

Premium and sustainable outdoor kidswear brand Isbjörn of Sweden has outlined its ambitious sustainability pledge which includes bold Net Zero targets, going completely microplastic-free and becoming a fully circular brand.

Isbjörn’s DNA has always been to make premium, fit-for-purpose outerwear for children and teenagers and it was the first outdoor kids brand to become a bluesign system partner. Protecting both children and the planet has been at the company’s forefront for nearly 20 years, so the outdoor explorers of tomorrow can enjoy all that nature has to offer. The team at Isbjörn also recognises that the fashion industry is a major contributor in the rise in greenhouse gases and is determined to take a bigger responsibility to reduce CO2 emissions.

Isbjörn is unwavering in its commitment to reducing emissions by at least 50% by 2033, with the bold aim to become a Net Zero company by 2045. To achieve this, an ambitious roadmap has been launched with a set of pledges and goals to ensure Isbjörn goes a step further to protect the planet and do its bit to limit the global temperature rise to 1.5 degrees Celsius by 2050, in accordance with the UN’s objective.

Selma Jakobsson, production and sustainability manager at Isbjörn, said: “We want to leave a healthy planet for future generations of kids. We want them to be able to explore rich forests and see icebergs and this is why we’re taking an even bigger responsibility, setting bold yet achievable targets to become a net zero company. We will publish yearly measured reports and be completely transparent as we progress in our journey, aiming to reduce carbon emissions by at least 4.2% each year to achieve our 2033 goal.”

Isbjörn’s roadmap to becoming net zero includes becoming fully circular by 2030, with all materials used in its garments being 100% recycled or biodegradable. Isbjörn customers will also be able to return worn garments for resale or recycling, so the loop can be fully closed. Going microplastic-free is also high on the agenda, with plans already in place to phase out the use of virgin microplastics completely by 2026.

Selma Jakobsson said: “In order to achieve our reduction goals, we need to be fully circular – using sustainable materials to produce long lasting and durable products, working with renewable energy and continuing to support FSC-certified responsible and sustainable forestry.”

Isbjörn’s roadmap to becoming Net Zero

On a single-minded mission to achieve its net zero goals, Isbjörn’s roadmap to success includes:

Renewable Energy

Isbjörn has already start to switch to using renewable energy sources across its suppliers, manufacturers and warehousing, as well as its headquarters in Stockholm.


Source local materials and use train transportation wherever possible and avoid air shipment.

Circular Business

Use only recycled or biodegradable materials and prolong the lifecycle of Isbjörn’s highly durable garments on the second-hand market.


Reducing waste and reusing to make products. The first product made from waste material will be available from FW22 season.

Invest in Nature

Promote healthy forestry to reduce CO2 emissions and protect eco-system and wildlife.

Annual Reporting

Publish a yearly emissions report for complete transparency, with results verified by an independent agency.

Selma Jakobsson, Production & Sustainability Manager at Isbjörn, said: “Sustainability work has always been the DNA of Isbjörn and with our new roadmap we can deliver a positive impact for future generations of outdoor enthusiasts”.

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