Lotto Sport Italia has agreed a five-year license deal with the Bangkok Athletic Co to distribute its clothing, footwear and accessories in Thailand.
Bangkok Athletic specialises in manufacturing on licence and distributing sports brands.
“Lotto Sport Italia’s entry into the Thai market is another essential step forward in the international commercial development process the company has been developing over the last few months,” says Luca Tomat, head of sales Asia Pacific – Americas – EEMEA of Lotto Sport Italia.
“We have succeeded in finding a partner capable of best exploiting our brand and ensuring our values and quality are effectively introduced into the country.
“Thailand, and south east Asia in general, are markets characterised by good growth and represent a high priority area for Lotto’s interests.”
