Haglöfs has appointed Damien McConville as the new UK country manager.
In line with the company’s strategic directions to improve customer focus, build a well-balanced premium distribution and strengthen its brand equity in a global market, Haglöfs has hired Damien McConville as its new Country Manager in the UK.
With focus on retail buying, merchandising and product management, McConville has vast xperience from the outdoor and retail business, most recently from a senior position within Scotmid, but also from several years within Tiso/JD Sports and Dobbies Garden Centres.
Fredrik Ohlsson, Global Sales Director at Haglöfs, said: “In Damien McConville we have found a commercial and brand-driven strategist with the capability to locally execute on our global strategic initiatives.
“Surely he will strive to both exceed customer expectations and fulfil the needs of the modern consumer. We wish him a very warm welcome to the Haglöfs team.”
McConville will join Haglöfs on May 2, 2017.
