News

Samba Sports signs David Sanderson as new brand development manager

Former brand and marketing director for Reydon Sports, David Sanderson, has been appointed as the brand development manager for Samba Sports, the UK’s premier supplier of uPVC football goals.

The move is the next step in David’s career following a 16-year stint for Nottingham-based Reydon Sports; the country’s number one wholesale sports distributor. During his time at Reydon, David
was also responsible for the creation of Precision, a totally new and original football brand of training equipment, football clothing and goalkeeping gloves, as worn by England and Burnley’s Tom Heaton.

Samba Sports, based in Colne, Lancashire, is the first choice at Premiership training academies across the country – including Manchester United, Everton, Arsenal and Chelsea – when it comes
to top quality football nets.

With over 135 years engineering experience (including aerospace expertise), Samba has become market leaders in the sports equipment distributing industry with its roster of innovative nets, posts, flags, pop-up goals, balls and many other types of training and coaching kit.

David said: “I have lived and breathed brand development in the sports industry during my career with posts at Line 7, Head, uhlsport, and, most recently, Reydon Sports.
“The main goal in this industry is to get the brand you are working with not just to the top of the league – as it were – but to stay there.

“When it comes to a big name like Samba Sports, the foundation is already there – they are the number one supplier of quality UPVC goals and nets for football and many other sports , but I’m here to develop the brand into new areas, identify fresh opportunities and action them.”

Managing Director of Samba Sports George Metcalfe added: “Samba Sports are delighted to welcome David to the team and we can’t wait to start working and developing the brand
together.”

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