Sportswise Borders to operate Intersport’s new online offering in the UK

The internet retailer, which trades as, has expanded its Peebles headquarters and is looking to take on more staff as it gears up for the site’s launch in May.

Tom Foley, general manager of Intersport UK & Ireland, says: “We currently get solid traffic to our site, which peaks during the time of exclusive campaigns, but I am conscious we do not have a great representation in many highly populated areas.

“So in order to expand our reach and capitalise on the existing traffic coming to our site, I felt we needed to have a multichannel approach to our retail proposition.

“Sportswise was the obvious choice.

“It’s a scalable existing online business with the in-house expertise and physical facility to operate the site on our behalf.”

The site will offer consumers the opportunity to purchase products from Intersport assortments and get home delivery or click and collect at any of its stores.

Foley adds: “It gives our retailers the chance to sell a much wider offering than they may have in their physical stores, as they will have the opportunity to satisfy consumer requests in-store from the online offering and hopefully never miss a sale.

“With our increasing brand awareness in the UK and the growing scale of our business, the timing is both logical and appropriate.”

Sportswise Borders has been a member of Intersport for a number of years.

Fraser Patterson, the company’s managing director, is a member of the Intersport board.

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