JL Racing has been appointed the official performance wear sponsor by The Boat Race Company. The partnership will see Oxford University Boat Club and Cambridge University Boat Club outfitted with JL Racing’s custom performance rowing apparel for training and racing.
The world-famous sporting event between the UK’s two greatest universities now spans nearly 200 years of rivalry and is one of the world’s oldest and most famous amateur sporting events, with the dark and light Blues of Oxford and Cambridge each year battling it out in ever-changing conditions on the River Thames.
Oxford University Boat Club and Cambridge University Boat Club will wear performance kit which is sustainably and ethically sourced from a family-owned facility that is almost fully solar power operated using 8,000 rooftop solar panels.
Providing free access to watch the races unfold, The Boat Race is regularly attended by over 250,000 spectators on the riverbank and watched by millions more on television. The 2025 edition of The Boat Race will take place on Sunday 13th April. The famous Championship Course stretches over 4.25 miles of tidal Thames in west London between Putney and Mortlake.
The California-based apparel brand recently launched JL Racing UK, extending the brand’s reach to directly serve its UK customer base. By bringing together two influential rowing organizations from the UK and US, the partnership with The Boat Race is helping to build a stronger, more inclusive community.
Siobhan Cassidy, Chair of The Boat Race Company, said: “JL Racing has earned a reputation for making the highest-quality technical garments in the industry. Their customised designs have been perfected over 40 years and will give our student athletes everything they need to perform at their best.”
Alison Abrams, VP of Sales at JL Racing, commented: “The Boat Race’s dedication to the athletes, spectators and operations is a monumental undertaking and we are honoured to work with them to expand viewership and provide the athletes with top-tier apparel. This partnership upholds the strong traditions in rowing while combining our expertise and passion to advance the sport worldwide.”
