Warwickshire CCC extends partnership with PlayerLayer with two-year term

Warwickshire County Cricket Club has extended its official playing and training kit partnership with PlayerLayer for supply the Warwickshire and Birmingham Bears teams until at least the end of the 2019 cricket season.

PlayerLayer, which signed its first partnership with Warwickshire CCC in early 2017, will work with the club to develop a new Warwickshire shirt for one-day cricket and a new Birmingham Bears T20 shirt in the 2018 season.

There will also be an extended range of training and travel wear for both formats, which will be available to supporters through the club shop.

Alex Perkins, head of commercial at Warwickshire CCC, said: “We’ve been very impressed with the work of the PlayerLayer team in developing a great range of high quality and innovative playing and training kit for our pathway and senior teams.

“We’ve received great feedback from the playing squad and are already working closely with the PlayerLayer design team on concepts for next year’s kits and retail range. We look forward to revealing more about this in the near future.”

As part of the activation, PlayerLayer will have branding within the stadium bowl at Edgbaston and have prominence in the Shop at Edgbaston, where its replica playing, training and travel wear will be on display.
They will also have hospitality on major match days, player appearances and offer bespoke kit packages to recreational cricket clubs within the Warwickshire CCC network.

PlayerLayer’s creative director, Rod Bradley, said: “We are extremely happy to be taking the next step of our partnership with the club. The first year has been real success and we are happy to have forged such a strong and positive relationship with the club and the fans of such a forward thinking organisation. We look forward to the next two years.”

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