
Start your New Year on the right foot with Better, the UK’s largest provider of leisure facilities. This January, Better is inspiring people of all ages and fitness levels to find the activity that will keep them motivated, active, and engaged all year round with the launch of the new Activity Matching Quiz.
This simple, interactive tool makes starting (or rediscovering) your fitness journey fun and stress-free. By answering a few quick questions, users can uncover activities tailored to their personality, fitness goals, and interests—whether that’s calming water-based activities like swimming, energising team sports, or high-intensity workouts to blow off steam.
The Science Behind Staying Active
Backed by extensive research, Better’s Activity Matching Quiz highlights the profound benefits of physical activity for both mental and physical health:
- Boost Mental Well-being: Better’s research found that being active near water, such as through swimming or aqua aerobics, enhances happiness for 55% of people and reduces anxiety for 39%.
- Support Physical Health: Regular exercise helps manage chronic conditions like arthritis and diabetes, with over 55% of seniors reporting increased independence and energy levels.
- Combat Loneliness: Nearly half (48%) of seniors say staying active has helped reduce feelings of loneliness, while 78% credit activity with improving their mental health.
The findings also reveal that a significant portion of seniors are embracing fitness in later life. A third of those aged 60 and above report being just as active—or even more active—than they were in their 40s and 50s. Among those aged 60–64, this figure rises to 46%, highlighting how it’s never too late to start a new sport or fitness activity, and many are already reaping the benefits of this.
From local swimming pools to tennis courts and fitness classes, Better offers countless options for staying active, no matter your age, ability, or experience. So start your fitness journey today by visiting Better and taking the Activity Matching Quiz. Find the perfect activity to inspire and energise you all year round.