Trends & Features

ODLO opens new trade showroom

ODLO has opened a new trade showroom in Reading in time for customers to view the company’s winter 2011/12 range.

Conveniently located on the M4 corridor, the showroom is a first for ODLO in the UK and follows a record-breaking year.

During the past 12 months UK turnover increased by nearly 120 per cent on 2009.

“We’re committed to helping our customers and having a permanent base will enable us to present our new collection in a relaxed and professional environment,” says Ian Latham, UK sales manager for ODLO.

“The showroom will provide our customers with an opportunity to view the full range of our products at their leisure and in a convenient location.

“The showroom also showcases ODLO’s PoS material, giving retailers a visual concept of the full range.”

Latham adds: “Last year was an exceptional time for ODLO in the UK and the investment in a new showroom is an exciting step.

“The company has ambitious growth plans for the UK and we anticipate that the showroom in Reading will be an important springboard for future development.”

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