Running brand Somnio has closed its European headquarters, deciding instead to run its European business exclusively through distribution partners.
Explains the company’s Danny Orr: “We have decided to use this more cost-effective sales method, partnering with successful partners with greater market penetration and expertise in each individual country.
“We are excited that increased market penetration should lead to positive growth in sales number, and an improved relationship between Somnio the brand and the individual retailers in each country.”
