The Lloyds Tour of Britain is excited to welcome online bike experts, Tredz, as an Official Partner for 2026.
The partnership highlights the continued strength of the event in attracting leading cycling brands.
Tredz stock over 500 cycling brands and offer expert advice and support in choosing the right cycling equipment. As an Official Partner to the Lloyd’s Tour of Britain, fans will frequently see Tredz throughout both the men’s and the women’s races.
This will include fun activations over the course of both races in the fan villages across all ten stages. This includes the return of the Turbo challenge where fans can take part to be in with a chance of winning prizes. Additionally, there will be bikes and products on display from brands that race at the highest level of the sport.
There will also be a team of real rider experts on hand to help riders of every ability get more from cycling. This remains the key foundation behind the partnership between Tredz and Lloyds Tour of Britain. Moreover, it is about growing and elevating the sport from grassroots to elite level.
Commenting on the announcement, Darren Henry, Managing Director of British Cycling Ventures, said:
“We are delighted to welcome Tredz as an Official Partner of the Lloyds Tour of Britain. Their involvement reflects the continued growth of the event and the increasing calibre of brands choosing to be part of Britain’s biggest cycling event.
“Strong partnerships are vital to both the present and the future of the Lloyds Tour of Britain, helping us enhance the fan experience and create even more opportunities for people to engage with cycling. Tredz shares our ambition to inspire more people through the sport, and we look forward to working together to deliver an even better experience for everyone attending this year’s event.”
Joseph Bailey, Brand & Marketing Manager of Tredz, added:
“Following the success of our partnership during the Lloyds Tour of Britain Men in 2025, continuing our support into 2026 and becoming part of both the men’s and women’s races was a natural next step for us.
“At Tredz, we’re passionate about making cycling more accessible and inspiring more people to ride, so supporting the event aligns perfectly with our commitment to growing the sport. We’re particularly proud to play our part in helping elevate women’s cycling alongside one of the biggest events in the British sporting calendar.
“We can’t wait to meet thousands of fans as the Tour travels across Britain once again.”
For the first time, this year’s Lloyd’s Tour of Britain will see both races contested over an equal number of stages. This cements the event’s status as the largest free-to-attend sporting event in the country.
All within a three-week period, the women’s race will be held on 19 – 23 August, with the men’s race following on 2 – 6 September. These races will feature some of the best riders in the world.
The men’s race will start in Lincolnshire, with the first stage in the historic city of Lincoln and visiting places such as Boston and Skegness. Next, the peloton will journey through East Yorkshire, moving through the port city of Hull to the market town of Beverley. The third stage visits North Yorkshire, beginning in the Moors of Helmsley to the Dales of Leyburn. Finally, the race will conclude at the Scottish Borders. Here, the event will end in the town of Earlston.
The women’s race, part of the UCI Women’s WorldTour, will make a first visit to Cockermouth for the opening stage. Then it will embark on stages in Lancashire, North and Mid Wales. Finally, it reaches its conclusion in Warwickshire, who host the overall finish of the race for the first time.
