Reebok is proud to announce its official partnership with The French Throwdown, the largest CrossFit competition in Europe. The event is taking place May 15–17, 2026 at the Arena Grand Paris. Through this strategic collaboration, Reebok strengthens its historic commitment to athletes and the global CrossFit community. In addition, it is reaffirming its position as a leading brand in performance training and functional fitness.
As official performance sponsor, Reebok will equip all competing athletes as well as the event’s 350 volunteers. Meanwhile, the brand will activate across key touchpoints throughout the competition. This partnership is fully aligned with Reebok’s “Return to Sport” strategy. It also underscores the brand’s dedication to innovation, performance excellence, and the highest standards of competitive sport.
Founded in 2012 in Paris, The French Throwdown has grown into one of the most prestigious events in the international CrossFit calendar. Originally launched as the first-ever Reebok CrossFit National Fitness Championship, the competition quickly established itself as a cornerstone event. It has been hosted in iconic venues such as INSEP, Stade Charléty, and the National Velodrome of Saint-Quentin-en-Yvelines.
Today, The French Throwdown stands as the largest CrossFit competition in Europe and, for the third consecutive year, has been selected as the official European stage of the CrossFit Games season. The 2026 edition marks a return to its Paris roots at the Arena Grand Paris. This is a next-generation venue capable of hosting up to 9,000 spectators. More than a competition, The French Throwdown represents a true celebration of the CrossFit community. It is inclusive, intergenerational, and purpose-driven, notably through its long-standing charitable partnership with the Aladin Association.
“The French Throwdown has always held a special place in my heart and is undoubtedly one of my favorite competitions! The atmosphere is incredible and the event is always extremely well organized. The fact that Reebok is the official sponsor of the competition means a lot to me. After years of working together, I consider them family, and their presence in support of the event makes it even more special,” reveals Elisa Fuliano, Italian professional Reebok athlete.
The Nano X5 Edge: Built for the Demands of Elite CrossFit
In an environment as demanding as The French Throwdown – where power, stability, agility, and endurance are tested at every moment – performance footwear becomes essential. At the heart of this partnership, Reebok highlights the Nano X5 Edge, its flagship training franchise. It is a true benchmark in innovation for CrossFit athletes.
An evolution of the award-winning Nano line, the Nano X5 Edge is engineered to meet the specific needs of high-performance training. It features an upgraded FLEXWEAVE™ upper for enhanced durability and breathability. This is combined with a DUALRESPONSE midsole that delivers responsive cushioning in the forefoot and enhanced stability in the heel. Designed to support explosive lifts, dynamic movements, short runs, and high-intensity transitions, the Nano X5 Edge embodies Reebok’s commitment to versatile, durable, and performance-driven training footwear.
Throughout the weekend, Reebok will partner with i-Run to deliver an immersive retail experience that reimagines training environments and equipment through a contemporary lens. The space is designed to drive hands-on product trial, offer personalisation, and showcase the very best of Reebok’s training icons.
Through its partnership with The French Throwdown, Reebok reaffirms its leadership in training innovation. Moreover, the partnership demonstrates its dedication to equipping athletes at the highest level of competition.
