Every great brand starts with someone who refuses to sit still, and Rhys is exactly that person. His relationship with knee injuries began at just 15 years old. Over the next five years he battled through setbacks, countless iterations of knee supports, and an operation at 19. This came before his competitive playing days came to an end.
Years later, when he tried to get his aching middle-aged body moving again, he found the market hadn’t moved an inch in over two decades. So, naturally, he decided to do something about it. Together with his original co-founders – all inspired by their own suffering and the suffering of people around them – Rhys set out to build something better, warmer, and full of the character that the sterile marketplace was sorely missing.
And so the Bearhug community was born. These days he’s the restless energy behind everything we do – dreaming up bold ideas, taking on challenges that most people would politely decline, and making sure the whole ship stays on course. If there’s a new mountain to climb (sometimes literally), Rhys is already halfway up it.
