Intersport have appointed Christoph Frechen as their new General Manager of Marketing,
Intersport identified the need to transform from the traditional product focused approach to a consumer centric led strategy. The team at Intersport decided upon a complete transformation of their method of business which ultimately gave birth to the General Manager of Marketing position.
Markus Helbling, Chief Product & Marketing Officer, said: “With the aim to change from our traditional product-orientated outlook, we endeavoured to adapt our strategic set up and implement a business transformation. Our aspirations to alter our strategic vision paved the way for a number of new business opportunities, one of which was the General Manager of Marketing position.”
After a meticulous search for the right marketer, Intersport offered the position to Christoph Frechen – from adidas. Christoph has spent that the entirety of his 16-year professional career with adidas. For more than eight years he has worked in leadership positions in North America and Emerging Markets. At the global headquarter in Germany he assumed positions in Business Development, Strategy, Brand Marketing and Retail.
Rosmarie Burkhalter, Senior Director Human Resources, said: “Christoph was ideal and best fit our requirements. He is a young, bright individual who has great experience and we believe he will have a long and successful career with us. Our expectations for him are exceptionally high.”
Christoph Frechen, new GM Marketing, added: “Leaving a large corporation such as adidas after 16 years, it was important for me to find an organisation, such as Intersport where I could continue to grow and develop as a professional whilst being able to apply my vision of how to connect and engage with the today’s consumer in the most relevant way.
“Another aspect was the current transformation process the Intersport Group is driving and how I can influence in shaping the future of this unique group by building a marketing powerhouse. I was keen to find a company that was flexible, trusting, culturally suitable and had strong leadership who invested in the development of their staff. Thankfully I have found that in Intersport and I am excited to be an instrumental part of IICs new global strategy.”
