adidas and Juventus reveal new away kit for 2023/24 season, inspired by the Monte Rosa

adidas has unveiled the new Juventus away kit for the 2023/24 season, inspired by the Monte Rosa that towers over Turin.

Predominantly white – a design change from previous years – the fresh new look boasts a captivating aesthetic, reflecting the iconic snow-covered glacial peaks of the Italian Alps. Ascending its crisp white base, grey hoops and the iconic Juventus pink display a craggy texture, mirroring the rocky face of the Monte Rosa that punctuates the city skyline.

The on-field version of the shirt is constructed with HEAT.RDY technology, optimized to keep players feeling comfortable while performing on the biggest stage. While the kit version for fans features AEROREADY technology, which uses sweat-wicking or absorbent materials to keep the body feeling dry.

Engineered to support players in their performance, this jersey is made with 100% recycled materials, representing just one of adidas’ solutions to help end plastic waste.

The new kit will be worn for the first time during the club’s upcoming pre-season friendly fixtures and is available to purchase from via Juventus stores, selected adidas retail stores, and online at adidas Juventus kits.

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