A specially created advertising campaign for Ryanair’s in-flight magazine around London 2012 has helped boost sales at swim brand Aqua Sphere.
Ryanair operates more than 1,400 flights a day, connecting 160 destinations across Europe.
Passenger numbers increased during the Olympics, with nearly eight million people choosing Ryanair, presenting Aqua Sphere with a high value audience and exposure to a higher readership than the London Evening Standard, Daily Express, The Guardian, The Independent, The Times and The Telegraph.
“Our continued investment in marketing, coupled with the incredible feelgood factor around the Games this summer has boosted our UK swim and triathlon sales significantly and we are conservatively predicting a 20 per cent growth year on year,” says Martin Newton, Aqua Sphere UK sales and marketing manager.
“We are committed to getting our brand values of innovation and comfort understood beyond elite swimmers and triathletes, as we firmly believe that everyone, from recreational swimmers to fitness swimmers, can benefit from better design.
“We look forward to steady, systematic growth into 2013.”
