
The brand is launching a fast-drying swimwear range in 2014 and is currently promoting a new version of its highly successful Kaiman goggle, which has sold over eight million units worldwide.
“Our team has a deep-rooted affinity with the water and we are determined to develop products that can enhance the swimmer’s experience on every level,” Martin Newton of Aqua Sphere UK says.
“We strive to develop and incorporate the very best advanced design and materials technologies, so that the everyday swimmer as well as the elite triathlete can enjoy groundbreaking innovation.”
Last October Aqua Sphere launched an ecommerce fulfilment partner scheme that integrates retailers into the company’s online sales platform, so that they receive all the revenues from sales.
“This is working well and retailers have responded to the fact we have kept our promise not to sell directly to the public,” Newton adds.
“We are a trusted operator for both product integrity and sales execution and we guard that trust vehemently.”