ASICS athlete Jan Frodeno ASICS launched the FlyteFoam Fast Series to international guests with a spectacular 60m sprint at the top of Tower Bridge, one of London’s most iconic landmarks.
The ASICS FlyteFoam Fast Series is a brand-new collection of special speed running shoes featuring the innovative FlyteFoam midsole material, including the new NOOSA FF, GEL-DS TRAINER 22 and a colour-updated DynaFlyte.
Transforming the two panoramic high-level glass walkways in Tower Bridge 40m above the river Thames, ASICS created an immersive experience that pushed runners to smash their own speed record on a specially designed flight path.
ASICS flight attendants were on hand to prep the runners in the take-off zone ahead of their FlytePath experience. An aviation-themed sprint, including wind machines, sequenced lights and sound effects created the ultimate speed experience, encouraging guests to not just run, but to fly.
Special guest on the night was elite ASICS athlete Jan Frodeno, Olympic gold medalist and two-time Ironman World Champion.
The German triathlete fronts the FlyteFoam Fast Series campaign alongside American track and field athlete, Candace Hill.
Jan Frodeno said: “The launch of FlyteFoam series on Tower Bridge was a unique way to help people fly.
As an athlete I’m always looking to improve but everyone should be able to experience the feeling of going faster.”
The event was hosted by model / presenter Vogue Williams and broadcast on Facebook Live achieving over 65,000 views.
Paul Miles, Senior General Manager, Global Marketing Division, ASICS Corporation said: “We’re excited to offer the award-winning FlyteFoam technology to more runners across a new range of models.
“At ASICS, we are committed to providing runners with the guidance and tools to maximize their potential in sport. So, in addition to our committed in-store foot experts, we are introducing Pace Academy, an exclusive in-app program that offers runners advice on how to improve their speed.”
Pace Academy is a series of Runkeeper workouts, pro tips, and inspiration from top athletes. ASICS Pace Academy will serve as a platform to help runners improve their speed. Within the Runkeeper app, workouts will be tailored to each runner’s ability, complete with audio coaching.
ASICS Pace Academy will be available on the Runkeeper app from mid-April in English and from mid-May in other languages.
