Blackrocks Brands, led by Paul Varney, is set to expand its brand portfolio with the addition of Currex Performance Insoles, working with the team at Fit Brands, alongside Runderwear, further strengthening its offer to specialist running, trail and outdoor retailers across the UK and Ireland.
Currex Performance Insoles provide a proven upgrade for running, trail and outdoor footwear, delivering improved comfort, stability, injury prevention and overall shoe fit. The brand’s simple, colour-coded fitting system enables quick, credible in-store fitting, giving retail staff confidence while helping to drive higher transaction values, strong margins, low returns and repeat purchase. Trusted by elite athletes and foot-health professionals worldwide, Currex is also generating fresh momentum in the running market with the introduction of its new MotionLab technology.
Runderwear is premium performance underwear designed specifically for runners, focused on keeping athletes dry, comfortable and chafe-free mile after mile. Featuring seamless construction, breathable technical fabrics and targeted support, Runderwear delivers a performance benefit that runners feel immediately. Easy to merchandise and proven as a repeat-purchase category, the brand offers strong margins, high sell-through and excellent customer loyalty for specialist retailers.
Commenting on the portfolio expansion, Paul Varney, Founder of Blackrocks Brands, said:
“Both Currex and Runderwear are brands I genuinely believe add value on the shop floor. They’re credible, performance-led products that staff can confidently sell and customers quickly understand. Working with the team at Fit Brands on Currex, and bringing Runderwear into the mix, now owned and run again by Jamie Smalley, allows us to offer retailers categories that drive margin, repeat purchase and long-term loyalty.”
Stockist enquiries can be directed to info@blackrocks.netENDS
