BMX icon is a sell-out

The 35th anniversary edition of Raleigh’s iconic Aero Pro Burner BMX sold out in just 35 minutes.

The bikes were sold on pre-registration only basis, with only 550 bikes on sale for £600.

At its peak, 8,000 fans were in the queue to purchase with 7,500 registering their interest ahead of the launch. By the end, 6,500 customers were still trying their luck for the limited edition model.

The bike has become a popular collector’s item with a loyal community of collectors and restorers. Each bike came complete with individual serial numbering for true authenticity.

Originally released in 1983, the Raleigh Burner was the BMX of its day, selling hundreds of thousands of units to become one of the most successful BMXs of all time.

The 1983 BMX boom was powered by the launch of the blockbuster film ET in 1982 which heavily featured a BMX, propelling it to the top of Christmas wish lists that year.

Fast forward 35 years and parallels can be drawn in 2018 as BMXs are back on the rise, inspired by another American sci-fi hit, Stranger Things.

Every effort was made to perfectly recreate the iconic bike, including the same manufacturing company, Tange, that built the first ever model along with other replica components to keep the bike as close to the original as possible.

Michelle Jakeaway, Raleigh’s Marketing Manager, said: “We’re overwhelmed with the demand of this popular model 35 years after it first launched.

“It’s a credit to the team for producing such a bespoke model steeped in heritage and attention to detail.

“We look forward to future successes of the Burner and hope to see the BMX trend grow for years to come.”

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