Blaze Wear, the premium outdoors apparel and wearable heat technology brand, has appointed Brandnation Integrated to handle its UK PR and influencer activation.
The London agency’s work will begin with immediate effect with a brief to help the brand build upon its early success since its relaunch in March 2017 by creating increased brand awareness and sales through an integrated national PR strategy.
Brandnation’s Sport PR & Outdoor Team will also be responsible for executing influencer programmes to engage outdoor enthusiasts and the everyday urban adventurer.
Where fashion meets functionality, Blaze Wear’s Explorer and Traveller jackets have been made using Thermolite Core technology, an insulation designed for built-in lightweight warmth, comfort, freedom of movement and durability.
Blaze Wear’s jackets are designed to keep you warm and stylish whether you are on the daily commute or a long walk in the country, and as the temperature drops the outerwear also heats up at the click of a switch.
Revolutionary Tri Zone technology is seamlessly integrated into each garment with two panels at the front and one at the back, targeting your core which naturally distributes heat around the body.
The jackets come with an internal and re-chargeable battery pack with three different heat settings, cool, medium and hot. These battery packs have the added benefit of allowing you to charge your phone while you are on the go.
Blaze Wear has also developed a Heat Therapy range with advanced therapeutic deep tissue technology that delivers targeted, penetrating heat and provides effective relief from ailments such as Raynaud’s, arthritis, muscle strain and general joint stiffness, aches and pains.
Nick Bradley, Blaze Wear’s CEO, said: “Brandnation’s expertise and track record of producing impressive results within the outdoors industry is what drew us to the agency in the first instance and we are very excited to be working with the team.
“We are confident their proposed PR strategy along with their enthusiasm for the brand positioning and advanced technology will enable Blaze Wear to achieve its ambitious sales and marketing objectives.”
Mary Killingworth, Managing Director at Brandnation, added: “We’re delighted to be working with the brand team at Blaze Wear. The brand has a strong proposition with a range of innovative and premium products and we can’t wait to get started on spreading the word to target consumers.”
