Columbia Sportswear has opened its newest brand store on London’s vibrant and iconic Carnaby Street.
The store stands apart from other area retailers, offering visitors a fresh take on the outdoors, a full range of innovative outdoor gear, and engaging story-telling, immersing visitors in the brand’s 80-year history.
From its humble beginnings in 1938, in Portland, Oregon, to its current partnership with the UK National Parks, the store is an ideal location to experience the heritage of the Columbia brand, gear-up and get inspired.
Throughout the store, Columbia’s DNA and US Pacific Northwest heritage is unmistakable, including a history wall that cascades down the staircase taking customers on a journey through the archives.
The brand’s local involvement with the UK National Parks is celebrated with an entire corner dedicated to the partnership and various displays for discovering and learning about some of the UK’s most breath-taking and treasured landscapes.
As an industry leader in outdoor apparel, footwear and accessories, the new store offers a full collection of premium apparel, footwear and accessories to help customers enjoy the outdoors for longer while staying warm, dry, cool and protected.
Matthieu Schegg, vice president and general manager EMEA at Columbia, said: “We’re excited to open our second store in the UK at a premier location. We hope the store will become a much-loved destination for outdoor enthusiasts both in the UK and those visiting from further afield.”
To mark the occasion Columbia welcomes everyone to join them for a Customer Launch Event taking place Saturday, April 6. Celebrate in-store with live DJ sets, dance performances, complimentary campfire food, giveaways and more.
Throughout the Summer, the store will host a number of events, connecting customers with experts, inspiration and opportunity to gear-up for their adventures.
Visit the new Columbia store at 39 Carnaby Street, Soho, London, W1F 7DP.
