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David Beckham surprises shoppers at the adidas LDN flagship

David Beckham returned to home soil to surprise customers at the adidas LDN store who were browsing his latest collaboration, the ADIDAS ULTRABOOST 19 DB.

As part of a ‘Future of Sport’ event at the store Beckham was joined by e-sports phenomenon Ninja, as well as stars from across sport and culture.

Shoppers were in awe to see David in the newly opened flagship – the most digitally enhanced store to date – as he brought one of the key in store innovations, the ‘Bring It To Me’ app feature, to life. The ‘Bring It To Me’ service uses in-store geolocation tracking to provide an uninterrupted browsing experience. Shoppers can scan products, check stock, request their size and purchase on the spot as they shop without the need for queues or designated collection spaces.

A lucky few who were using the app whilst they shopped the new ADIDAS ULTRABOOST 19 DB shoes this morning were expecting to see a member of the store team arrive with their chosen products but instead it was the sporting icon who appeared to personally hand them their footwear.

David Beckham said: “It was great to come to the new adidas LDN store to surprise some shoppers using the ‘Bring It To Me’ app feature. The scale of the store, and the interactivity for customers, really is impressive. It feels like the future.”

The adidas LDN flagship boasts over 100 digital touchpoints, which David experienced during his visit including new Instagram Camera technology to unlock AR installations that bring to life the stories behind adidas product innovations.

Go to David Beckham’s Instagram stories to see his full in store experience.

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