Following hard on the heels of the news from the Interactive Media in Retail Group that sales on smartphones and tablets accounted for 51 per cent of the ecommerce market for the first time, ecommerce specialist Fastlane International has urged web retailers to get smart about the switch to smartphones.
David Jinks, Fastlane’s head of consumer research, says: “We urge etailers of all sizes that have yet to make the change to responsive site designs to make the move or be left behind.
“They can’t ignore the lure of the small screen.”
Consumers who used to research items on mobile devices before buying from their PCs or laptops are becoming increasingly confident in their security and functionality, which means websites that don’t display well on mobiles or lose functionality will miss out to those geared towards customers increasingly on the move.
Jinks adds: “It’s important that all companies, from the smallest marketplace trader to expensive online boutiques, follow suit and don’t miss out on this latest switch in consumer patterns.”
