Intersport has committed to prominent perimeter sponsorship for both cricket and rugby in the coming year, which will see the brand featured on live TV coverage on Sky, the BBC and Channel 5.
This is part of the programme of sponsorship that already includes netball and national squash championships, raising brand awareness for key sports.
Cricket coverage includes live Twenty20 Cup, Pro 40 Championship, and England International Test and One Day matches.
Intersport will also feature at rugby super league matches and England internationals.
