INTERSPORT is about to begin a two-year collaboration with Reebok as its global retail partner for fitness.
Launching in August with Exclusive Realflex footwear, it’s supported by a substantial marketing campaign, including in-store POS and merchandising, extensive OOH and print advertising, a full digital presence and consumer activations.
The essence of the campaign is to focus on the Fit for Life consumer – male and female, all ages, all fitness levels – inviting people to practise fitness.
