INTERSPORT to embark on exclusive Reebok campaign

INTERSPORT is about to begin a two-year collaboration with Reebok as its global retail partner for fitness.

Launching in August with Exclusive Realflex footwear, it’s supported by a substantial marketing campaign, including in-store POS and merchandising, extensive OOH and print advertising, a full digital presence and consumer activations.

The essence of the campaign is to focus on the Fit for Life consumer – male and female, all ages, all fitness levels – inviting people to practise fitness.

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