JJB Sports has commissioned Green Room Retail Design to design, prototype and manufacture its first networked retail product information system. The campaign will run in stores across the UK and Ireland and will act as a brand extension of the JJB Sports TV channel, which went live earlier this year.
The clever concept utilises touchscreen technology to deliver product details and pricing, which the customer will have viewed initially within the context of the TV broadcast. The Info Point area is essentially a touchscreen unit that is flexibly designed to integrate into a wide variety of existing schemes and to be fixable to all types of wall display. ABS black powder-coated steel has been used to manufacture the body of the unit, with vinyl graphics added according to the product area.
“It has surprisingly been an absolute dream of an installation,” says Mark Heaton of JJB Sports. “The dedication, careful strategising and reactive nature of Green Room Retail’s engagement with our needs has been second to none.
“This has been a complex rollout across multiple locations with specific retail issues. Green Room Retail have worked seamlessly with both our IT and distribution staff to ensure that this project has been a resounding success. The in-store reaction to the new units has also been excellent and product uptake has increased as a direct result.”
The project has so far seen 500 Info Points delivered, installed and connected to the JJB Sports network.