KEEN stands with the people of Ukraine in the face of human disaster

KEEN has made the commitment of €50,000 in cash and products to support Ukrainian refugees at the Poland, Slovakia and Hungary borders.

Cash donations will be driven through the Red Cross and Global Giving to provide immediate support to local organisations. In addition, KEEN has teamed up with local distributors in Poland and Czech Republic, MM Sport and Outdoor Concept, to support Ukrainian refugees at the Polish, Slovakian and Hungarian borders, with footwear and other essentials.

More than half a million people have fled Ukraine since Russia began its invasion last week, the head of the UN’s refugee agency (UNHCR) said on Monday. The refugees are predominantly women, children and the elderly. Some walked many miles through the night while others fled by train, car or bus, forming lines kilometres long at border crossings with neighbouring countries: Poland, Moldova, Hungary, Romania and Slovakia. The numbers, and the ensuing need, are expected to increase.

Working alongside the European Outdoor Group (EOG) , KEEN is asking other outdoor companies to act by doing what they can to support those affected by this conflict. Support can include cash as well as essential items like clothing, food, personal hygiene products and bedding to distribute to refugees displaced by the fighting in Ukraine. KEEN fans can also make donations directly to Global Giving.

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