The UK’s favourite sports drink, Lucozade Sport, has agreed a multi-year deal to become the hydration partner and to fuel rugby Premiership club, London Irish, both in their day-to-day training and on match days.
Lucozade Sport has joined the Club’s commercial portfolio as its Official Sports Drink Supplier, and London Irish are the latest rugby football club to partner with the sports drink brand for the hydration and performance needs as the team looks to continue to build on its brand of exciting, high-energy rugby with one of the most-exciting backlines in the league. London-based Saracens are also fuelled by Lucozade Sport.
All the London Irish teams will now use Lucozade Sport – which provides carbohydrates and electrolytes to enhance hydration and help maintain performance during prolonged endurance exercise – both in training and during match days throughout the remainder of the 2021/22 season and beyond.
Matt Riches, Head of Partnerships at Lucozade Sport, said: “To be partnering with a rugby club like London Irish, who have such a rich history and play such an exciting brand of rugby, is brilliant for Lucozade Sport. We’re excited to work with the club and help take their hydration to the next level so that we they can finish the season as strongly as possible.”
Brian O’Leary, London Irish’s Head of Performance, added: “We are really excited to partner with Lucozade Sport. Their reputation as the number one sports drink in the UK speaks for itself, so we’re pleased to be using their drinks to aid our players performance on match days.”
Lucozade Sport is filled with carbohydrates and electrolytes which enhance hydration, help maintain performance during prolonged endurance exercise and aid recovery.
For more information, visit www.lucozadesport.com.
