New Balance partners with Carlisle Utd

New Balance has become the official footwear partner for Carlisle United Football Club.

Says Eric Kinder, Carlisle United’s head of youth: “New Balance has been very supportive of the club at both senior and youth levels and we are extremely pleased to be associated with the company. I had the pleasure to attend New Balance’s celebration last year of 25 years of UK manufacturing at Lake Windermere. Carlisle United is Cumbria’s premier football club and the fact that our New Balance shoes are produced here in Cumbria makes our collaboration even stronger. We look forward to many years of working with New Balance.”

Says Liam Burns, new business development manager at New Balance: “A footballer’s feet are his or her most prized possessions and we are very pleased to be able to provide the Carlisle United team with comfortable, high quality, high performance footwear. We are always happy to support home-grown talent and are naturally thrilled at this appointment.”

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