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New Ronhill POS campaign

Ronhill is launching its biggest ever point-of-sale campaign as part of the brand’s retail ambitions of building a stronger and more imposing presence in-store.

The launch, with its ‘Beat the Clock’ theme, draws attention to the consumers’ need to protect themselves by choosing from the high visibility, innovative Vizion-wear collection before the end of British Summer Time. Says Oliver Carter, Ronhill’s marketing manager: “This sector grows in stature and commercial relevance with every year that passes and we are planning to continually increase our share of the market with campaign launches on this level. I think we can say that the trade has seen the light, certainly by the way our retail partners have responded so positively to this initiative.”

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