Nike is expanding its digitally connected marketplace with JD Sports and Zalando

Starting in fall 2022, Nike begins its newest connected partnership with JD Sports and Zalando.

Through these new partnerships, Nike Members can link their membership accounts with the accounts of two of Europe’s leading retailers. Benefits for shoppers include connected inventory, new digital experiences, and access to Nike Member Exclusive product. The connected partnership is a first between Nike and a European retailer.

JD is a UK-based global omni-channel retailer with approximately 3,400 stores across 35 territories, including a strong presence in the UK, Europe, North America and Asia Pacific.

JD Connected partnership launches end of September in the UK on the JD App, with expansion plans across key EMEA countries and stores.

Zalando is a leading European online platform for fashion and lifestyle based in Germany. Founded in Berlin it brings head-to-toe fashion to over 49 million active customers in 25 markets, offering clothing, footwear, accessories, and beauty. Connected partnership launches via the Zalando App and Web, starting in Austria in October, with further roll out to Germany, the Netherlands, France, Belgium, Denmark, Sweden, Finland, Italy and Poland.

Nike launched its first connected partnership with Dick’s Sporting Goods in October 2021. By using the power of digital, Nike and its partners are creating new paradigms for how brands and retailers can work together to deliver product, experiences, and services.

These partnerships further fuel Nike’s ambition to create the future marketplace of sport through meaningful relationships that serve and inspire sport lovers everywhere. A marketplace enhanced through digital, that deepens relationships between Nike and our consumers across all channels, including partners.

Jim Reynolds, VP, Nike Marketplace Partners, said: “Partners who serve the best of sport and community through distinctive retail are a vital part of our strategy as they extend and authenticate our connection to sport and athletes. By leveraging the power of digital, Nike Membership, and the strength of our connected partners, we’ve created a new paradigm for how brands and retailers work together.”

Carl Grebert, VP/GM, Nike EMEA, said: “Through these unique retail partnerships, we will serve the best Nike products and experiences to customers of two of Europe’s largest and most dynamic retailers, with more speed, convenience, and connection to our brand and sport than ever before.”

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